Did You Know? What are Blogs, and Why Your Business Should Use One?
A publication of content and Web links, sorted in chronological order, with the most recent at the top. The content reflects personal or corporate interests, and is almost always written by an individual. Blogs were originally called web logs or weblogs. However, as “web log” can also mean a server’s log files, the term was confusing. To avoid this confusion, the abbreviation “blog” was coined, and became the common term.
Imagine the possibilities. You can have your content spread through the entire network in the twinkling of an eye, to build an audience overnight. You’ve just tapped into the ultimate in viral marketing and branding.
This ability has brought forth a whole new type of guerrilla marketing. While at first blogging was simply seen as something neat to do, when the concept hit the mainstream, people realized that they could be used to build personal and corporate credibility that would attract customers.
If you are thinking about using a blog for your business, the key to remember in making a blog work for you is to focus on a topic that relates to your work and or expertise.